As mobile devices have become the primary means for online shopping, prioritizing the development of an e-commerce mobile app development is essential for any new e-commerce venture.
With the continuous emergence of new technologies and trends, it is crucial for your e-commerce app to evolve in response to both current and future market demands.
To establish a significant b2b e-commerce mobile app for your e-commerce business, it is imperative to incorporate unique functionalities and features that distinguish it from competitors.
In this article, we will explore several valuable e-commerce app features that you should consider integrating into your application to enhance your customer base and increase sales.
E-Commerce Mobile App Market Overview
The e-commerce sector is undergoing significant expansion, and the advantages of e-commerce applications for online enterprises are undeniable.
It is projected that retail e-commerce sales will exceed eight trillion dollars by 2027. A significant difference in revenue is evident, as 84% of social media marketers foresee that in 2024, consumers will increasingly purchase products directly from brands within social media applications rather than through third-party or brand websites.
Prominent e-commerce entities such as Amazon, Walmart, IKEA, Etsy, and eBay have played a crucial role in establishing the United States as the leading country in terms of e-commerce market capitalizations. Furthermore, Flipkart and Snapdeal have significantly bolstered India’s position within the industry.
A review of e-commerce application downloads indicates a steady growth rate of 11% annually from 2017 to 2021.
In light of these statistics, neglecting to create an application for your organization would represent a considerable lapse in judgement.
Must-Have E-commerce App Features To Boost Your Sales
It is crucial for entrepreneurs to integrate eCommerce features and functionalities that enhance their business operations.
For instance, if your eCommerce platform involves offering customers payment options, it is essential to include the ability to set a credit limit for individual customers.
As a well-regarded e-commerce application development firm, we assure that every e-commerce application we develop includes vital functionalities that improve user experience and allow businesses to maximize their financial returns.
Below is a compilation of the most important features of an online shopping application.
User-friendly navigation
It is undesirable for a potential customer to leave your e-commerce application before you can even utter the word “basket.” Therefore, it is essential to create a user-friendly and efficient navigation system for your e-commerce website to ensure success. This system should function similarly to the experience of entering a physical store:
The organization and labelling of products should allow for easy discovery, while clear indications of related items can enhance the chances of successful upselling.
Additionally, clear and effective calls to action (CTAs) should simplify the decision-making process for customers, whether they are prompted to “add to shopping cart,” “request a quote,” or “purchase now.” By enabling customers to reach the checkout page effortlessly, your e-commerce application will significantly improve its chances of retaining consumers.
Simplified registration process
The significance of first impressions cannot be overstated in the realm of mobile applications. Therefore, it is essential to simplify the onboarding process, ensuring it is both straightforward and user-friendly for potential clients. Failing to do so may discourage them from engaging further with your business, resulting in a loss of interest before they have the chance to evaluate your offerings.
A convoluted registration process, characterized by numerous steps, is often regarded as one of the most frustrating experiences for users. Consequently, incorporating options for users to register using their personal email addresses (such as Gmail) or social media accounts (including Facebook or Twitter) is a highly beneficial feature to integrate into your eCommerce application.
Enhancing the accessibility and simplicity of online purchasing can lead to increased sales by optimizing the onboarding process.
One-click checkout
Frequent users of a platform often express a desire to avoid the repetitive task of entering their personal and payment information. By streamlining the user experience, one-click checkout accelerates the transaction process and fosters a more enjoyable shopping atmosphere.
Cumbersome checkout processes can deter customers from completing their purchases. One-click checkout enhances sales by catering to the impulsive tendencies of consumers and facilitating spontaneous buying decisions.
More than merely a feature, one-click checkout signifies your application’s commitment to providing a seamless and satisfying purchasing experience.
Enhanced personalization
While it may present challenges, it is essential to embrace the task of delivering a tailored and positive user experience to every consumer who engages with your e-commerce platform.
Research indicates that eighty percent of users are more likely to complete a purchase from a business that offers personalized experiences. To ensure this level of engagement, you must leverage your most significant resource: data.
Incorporating this feature into your e-commerce application can enhance your brand’s visibility. Additionally, the develop an e-commerce mobile app will yield a wealth of data, allowing you to suggest products that align with customers’ needs and preferences.
Ultimately, each customer’s journey with your brand is distinct, and personalization plays a crucial role in fostering trust throughout this journey. You can achieve this through the following strategies:
- Customized homepages: Offer customers relevant content tailored to their interests, facilitating product discovery, saving time, and ultimately leading to higher conversion rates.
- Tailored coupon codes, discounts, and promotions: Enhance customer loyalty by rewarding those who return.
- Post-purchase suggestions: Introduce customers to relevant and complementary products to encourage additional purchases.
- Personalized emails and reminders: Utilizing product recommendations and reminders for abandoned carts can significantly increase customer engagement and conversion rates.
Order tracking
In an environment characterized by continuous orders and confirmations, order tracking acts as a guiding beacon, leading your customers to their desired destinations. Importantly, this feature provides clients with transparency and insight throughout every stage of their ordering experience, encompassing order confirmation, packaging, dispatch, out for delivery, and final delivery.
This functionality is essential for your e-commerce platform, as 90% of consumers express a desire to monitor their orders. Additionally, it alleviates the burden on customer service representatives by reducing the need for manual updates, enabling them to concentrate on more strategic tasks.
Multiple payment options
It can be frustrating to observe elevated rates of shopping cart abandonment, particularly when 7% of customers abandon their carts due to a lack of payment options. Additionally, cart abandonment rates may increase significantly if there are obstacles in the checkout process, such as overly lengthy forms, unclear calls to action (CTAs), or a limited variety of payment gateways.
Once a customer has selected items for their cart, promptness is crucial. Consequently, the most effective strategy to enhance conversions is to minimize these obstacles by providing customers with the ability to:
- Check out as a visitor
- Use mobile wallets, Apple Pay, or Google Pay to make quick payments.
- Utilize credit and debit cards to make payments.
By following these instructions, you may boost your revenue by up to 30% while also providing your clients with a seamless shopping experience.
Social Media Commerce
It is advisable to integrate your online products with social media platforms, tailored to the specific demographic you aim to engage. This approach allows potential customers to quickly observe price fluctuations and make direct purchases while navigating the application. Utilizing social media for promoting your products or sharing reviews is an effective strategy within social media commerce. To achieve the necessary social visibility for your business, consider collaborating with social media marketing agencies in Kuwait.
Product ratings & reviews
Evaluations and ratings significantly influence our decision-making process, whether we are choosing a hotel in Greece for a holiday, selecting a fashionable pair of sneakers, purchasing outdoor furniture, or considering any other product. We tend to read user reviews, trust their insights, and make our purchasing choices based on the feedback provided by other consumers. Consequently, positive remarks can enhance your in-app sales.
Given this perspective, it is crucial to recognize the value of product reviews and ratings, and to motivate your customers to express their opinions about your business and its offerings. This approach serves as one of the most effective methods to integrate social proof into your eCommerce platform.
Barcode scanning
This feature is particularly well-suited for any e-commerce business that sells products in both digital and physical marketplaces. The principle behind barcode scanning in a mobile shopping application streamlines the purchasing process. For instance, when customers encounter a product in a brick-and-mortar store, they might hesitate to make an immediate purchase or choose to buy the item at a later date. Their individual preferences play a crucial role in this decision-making process.
By employing barcode scanning, shoppers can save the product within a mobile application for future reference. Additionally, they can easily access further product details through the eCommerce application, thereby negating the necessity to consult a sales associate. This certainly enhances the shopping experience.
Push Notifications
Push notifications serve as an effective means of maintaining communication with your clients via your mobile e-commerce application. Relying solely on a website for desktop or mobile access limits your ability to leverage this advantage.
It is not uncommon to experience product shortages, especially during the heightened demand associated with the COVID-19 pandemic; however, it is essential to preserve your clients’ trust. This can be achieved by informing them when a product becomes available again.
When utilized appropriately, push notifications can significantly enhance sales. They can be employed to alert users about upcoming sales, discounts, promotions, new product launches, and inventory updates. Did you know that approximately 70% of app users find push notifications beneficial? Among these users, around 40% engage with the notifications within an hour, while only 8% choose to disregard them.
Conclusion
The enumeration of features continues, yet the elements discussed in this article are essential for distinguishing your e-commerce application. Incorporating various features and functionalities simplifies processes, thereby enhancing the accessibility of the purchasing experience for your users.
Nevertheless, the pertinent inquiry remains: how can one effectively create a mobile application for their online store that achieves success in the digital marketplace?
Your quest concludes here! Cubes Infotech stands as a premier app development firm, boasting a substantial team of proficient developers dedicated to fulfilling your requirements and delivering the outcomes you seek.